Verstraete IML takes home 5 of 11 awards

• IML Awards organised by IMDA (In-Mold Decorating Association)
• All awards winners 2015 and project descriptions

Every year the American association IMDA (In-Mold Decorating Association) organises the IMDA Awards. The IMDA is an organisation of molders, printers, materials suppliers and equipment manufacturers in the in-mold decorating industry. This year the company Verstraete IML took home 5 of the 11 awards: best thermoformed IML package, best part design, best label design and best product family.

Winners of the 2015 IMDA Awards

Best Injection Molded (IML) Package
Gold Award
Cascade Dishwasher Packs

• Submitted By: IML Labels Inc.
• Brand Owner: Proctor & Gamble
• Molder: Bway
• Label Supplier: IML Labels Inc.

This new full wrap IML, replacing P/S labels on front and back, creates a visually stunning package that has helped increase sales of this product significantly. It gives the brand 360 degree graphics with more space for additional product information. The package is now 100% polypropylene, enhancing its recycleability and customer appeal. P&G converted not only this tub but all their other tub sizes to IML with significant growth in their sales across the entire brand.

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Best Injection Molded Durable (IMD) Part
Gold Award
Clarisonic Mia 2

• Submitted By: ZoMazz, Inc.
• Brand Owner: Clarisonic
• Molder: Phillips Medisize
• Label Supplier: ZoMazz, Inc.

The patented ZoMazz digital in-mold decoration® (DIMD) technology is the ultimate product embellishment technology for the Clarisonic Mia 2. With ZoMazz DIMD, the Clarisonic design team was free to create endless decorative variations while meeting the most stringent chemical and abrasion resistance requirements necessary for beauty tools. The Mia 2 part incorporates complex 3D, deep draw, IMD label design, digital IMD printing, graphic distortion, graphics registering across parting lines and rotary triple shot molding to achieve a water tight world class design. The Mia 2 is a flagship product for Clarisonic. With ZoMazz DIMD, Clarisonic has been able to launch 20 different graphic presentations on the Mia 2 within a year for both promotional and inbox releases.

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Best Injection Molded Durable (IMD) Part
Silver Award
Logo Plate Assembly

• Submitted By: Distinctive Plastics, Inc.
• Brand Owner: Hotspring Spa
• Molder: Distinctive Plastics, Inc.
• Label Supplier: Kurz America

This Logo plate for a high end hydrotherapy spa not only needed to be elegant and durable, but functional as well. The solid piano black surface boldly supports the HotSpring name in silver with a functional logo that appears white when turned off, yet the multi-colored LEDs behind the plate signal the condition of the spa when turned on. Utilizing 2nd surface printing provided by the Kurz IMD roll method (IMR) on the back side of the plate not only provides for maximum durability but also makes for a deep elegant look viewing through the acrylic plate. The plate is outfitted with a 2-shot light guide that channels the LED light so as to not get any cross-lighting.

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Best Label Design
Gold Award
Homann Meat Salad – Golden Pickle Competition

• Submitted By: Verstraete In-Mold Labels
• Brand Owner: Homann Feinkost GmbH
• Molder: Spies Kunststoffe GmbH
• Label Supplier: Verstraete In-Mold Labels

The German salad producer Homann has launched a ‘Golden Pickle’ competition. Homann opted for Verstraete’s DoubleSided IML labels for the bottom of the packaging. These innovative labels are printed on both sides. They concealed the golden pickle effectively from the consumer’s curious gaze. The consumer only found out if there was a golden pickle on the bottom of the pot and if he/she had won EUR5,000 when the last portion of the meat salad was served. The tub part of the packaging has a unique label design: Both sides and bottom are decorated with only one label.

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Best Label Design
Silver Award
Dulux WeatherShield 20 Liter Paint Pail

• Submitted By: PT San Darma Plastics
• Brand Owner: Akzo-Nobel
• Molder: PT San Darma Plastics
• Label Supplier: Korsini-SAF

The transition from metal pails to plastic pails for Akzo Nobel Indonesia’s top-of-the-line Dulux WeatherShield product line required a novel innovative and premium appearance. Utilizing pails with the IML technique from San Darma Plastics and Korsini’s meticulously designed special mirror-finished metallic ink rotogravure label, Akzo Nobel has drawn a new higher benchmark in a unique but impressive presentation.

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Best Part Design
Gold Award
Eggyplay

• Submitted By: Verstraete In-Mold Labels
• Brand Owner: Eggs Posure
• Molder: Eggs Posure
• Label Supplier: Verstraete In-Mold Labels

Eggs Posure wants to develop creative packaging concepts for the egg industry. The Eggs Posure showpiece, Eggyplay, serves as a packaging and a sustainable toy because the egg boxes work like clickable building blocks. This innovative 100% recyclable packaging weighs less than a traditional egg packaging and takes up half the stacking space. The dishwasher-proof IML labels produced by Verstraete IML are resistant to repeated exposure to high temperatures, moisture and detergents and offer optimal protection for the colours.

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Best Product Family
Gold Award
4800 Series Bait Bucket

• Submitted By: Plano Synergy
• Brand Owner: Plano Synergy- Frabill Division
• Molder: Plano Synergy
• Label Supplier: Verstraete In-Mold Labels

Plano Synergy set out to upgrade their bait storage buckets in not just functionality and ease of use for anglers, but also in establishing a unique visual look on the shelf that sets the Frabill brand apart from the competition. Each of the five new buckets starts with a unique IML decorated base calling out the model and feature configurations of specialized lids, strainers, foam insulation, and aerators. After an in-depth review of innovative branding technologies, Frabill proceeded with a new IML automation system, leveraging past successes with IML and existing knowledge of the IML process on previous projects.

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Best Product Family
Silver Award
SealPack Pint

• Submitted By: IPL Inc.
• Molder: IPL Inc.
• Label Supplier: Verstraete In-Mold Labels

IPL Inc. was approached by a large retailer looking for a new clear package to replace an opaque paper container for their Gelato, Sorbet and Premium Ice Cream. The new container needed to be clear and have a clear IML decoration while meeting the -40°F freezable impact requirements. The SealPack Pint is a 16 oz. high clarity frozen food container that was created to fulfill their needs. This clear polypropylene container with IML and lid is 100 % recyclable. The embossed colored lid and the clear container with complimentary photography quality graphics per flavor allow the consumer to see the ice cream for better consumer appeal.

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Best Prototype Package
Gold Award
Fresh

• Submitted By: Stephanos Karydakis Printing House SA
• Brand Owner: Jokey Plastics
• Molder: Jokey Plastics
• Label Supplier: Stephanos Karydakis Printing House SA

This prototype package has the first multi-interactive label in the market using several technologies. It has thermo-chromic ink in printed areas, which changes color reversibly over the temperature range of -10 and +69°C (14 and 149°F). The design of the label incorporates the invisible digital watermarking technology. The consumer can scan the packaging at any point on the label with a custom designed smart phone app, and is immediately redirected to a specific internet page without the need of a QR-code. The label has been printed on a metallized substrate which can be statically charged and moulded. Finally, this label has spot glossy and matte lacquers.

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Best Thermoformed IML Package
Gold Award
ConAgra Foods/Tech II IML-T

• Submitted By: Verstraete In-Mold Labels
• Brand Owner: ConAgra Foods Inc.
• Molder: Tech II
• Label Supplier: Verstraete In-Mold Labels

ConAgra Foods was looking to re-brand their round direct printed packaging to a real eye-catcher on the shelves. Together with Tech II, they developed a thermoformed square 15 OZ package. This re-branded product is now highly decorative and offers great communication opportunities thanks to the 5-sided IML label, printed by Verstraete IML. Decorating this packaging is now a 1 stop process.

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Best Thin Wall Package
Gold Award
Olympus Greek Yogurt

• Submitted By: Stephanos Karydakis Printing House SA
• Brand Owner: Olympus Dairy
• Molder: Kotronis Plastics
• Label Supplier: Stephanos Karydakis Printing House SA

The BackPrint technology offers a totally scratch-free label surface and makes perfect sense for pasteurization, autoclave procedures, and dish washer resistance as well as direct lip contact. At the same time the package has the highest possible gloss without the use of UV lacquers, even in thin-wall-packages.