- From offset-printed container to Orange Peel IML label
- IML label with photographic image quality
- Production implementation: smooth & fast
As one of the market leaders in the production and sales of cheese, Hochland practises a holistic approach, including the field of packaging. The company has already been using IML decorated packaging for its products for several years, for instance for the famous Almette and Fetaxa, the processed spread cheeses family of Hochland in rectangular tubs 200 and 400 grams. This time it was Hochland cream cheese’s turn to switch to a new packaging: from a directly offset-printed container with a thermoformed lid to an Orange Peel IML label. The supplier for this new packaging is Weener Plastic, based in Saint Petersburg, Russia. The IML labels for this project, as for many other Hochland’s products, are produced by Verstraete IML.
IML label with photographic image quality
This new IML packaging of Hochland cream cheese is very attractive thanks to photographic image quality, bright colours, and more realistic and tasty-looking artwork elements. This helps the consumer to associate the packaging directly with a natural content of the product. Both the container and the lid are decorated with an IML label, which means that more information about the product can be placed on the packaging.
Smooth & fast production implementation
The change-over was implemented exactly as planned and from the beginning of 2014 Hochland cream cheese has appeared in the shops in its new packaging. Weener Plastic and Verstraete IML have cooperated to achieve the timely, seamless transfer requested by Hochland.