Avery Dennison introduces bio-based PE film for label applications

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  • Bio-based PE self-adhesive laminates
  • Film contains more than 80% renewable content
  • Performance and recyclability comparable to standard PE85 resin

Avery Dennison has introduced two bio-based polyethylene label films at Labelexpo Europe 2015. These new products are the first self-adhesive PE filmic labels with a face stock that includes more than 80 percent renewable content and offer brand owners the opportunity to meet their target on renewable resources in packaging.

Performance and recyclability comparable to standard PE85 resin

The bio-based PE self-adhesive laminates are available in a white and a clear version. The resin used for the new bio-based PE films is made from Bonsucro Certified Sugar Cane, which follows rigorous social and environmental monitoring prior to certification. Both new products offer performance and recyclability comparable to standard PE85 resin. With the proper precautions and preparation1, these films act as drop-in replacements, meaning converters can substitute conventional PE for a bio-based PE label film without investing in new machinery.

Bio-based PE label

Avery Dennison introduces bio-based PE film for label applications.
(Photo: Avery Dennison, PR307)

Avery Dennison worked with global resin producer Braskem and Belgium converter Desmedt Labels to prototype and test the bio-based PE label at the Belgium facilities of Ecover, manufacturer of ecologically sound cleaning products.

1) Due to the nature of the resin, special care is required for optimal conversion on the press. We recommend the dies should be sharp and not damaged for the die-cutting.

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