- Designed for low-volume production runs/relabelling of obsolete printed cans
- Labelling system compatible with wide range of printing techniques
- Implementation with minor modifications to labelling machines
A new option for can labelling is being launched by Avery Dennison at Labelexpo 2015. The new AeroDress technology is designed for low-volume production runs and allows both late-stage differentiation and the relabelling of obsolete printed cans.
Labelling system compatible with wide range of printing techniques
Suitable for both aluminium and tinplate cans, the AeroDress technology is a unique self-adhesive labelling system that is compatible with a wide range of printing techniques including letterpress, flexo, gravure, silk screen and foils. A newly designed white filmic facestock shrinks to fit curves at the ends of a can (with a shrink ratio up to 20%), to ensure a premium brand image.
Implementation with minor modifications to labelling machines
Because it is a self-adhesive labelling technology, it can be implemented easily with minor modifications to labelling machines, involving no more than the addition of hot air equipment, used to shrink the label and dress the can.
Rob Groen in ‘t Wout, segment leader HPC & Beer and Beverage, said that the AeroDress label has the opacity needed to cover any previous information on a can: “Obsolete cans can be relabelled with this technology, without having to compromise on shelf appeal. The benefits also extend much further. Small-scale applications can be completed quickly, and it’s great for inventory control and supply chain flexibility. The AeroDress labelling option is offered with low MOQs, short lead times and a competitive cost for applications of 20,000 units or less.”