Huntsman will showcase its Altiris infrared reflecting pigment for polymers which is a titanium dioxide based pigment that preferentially reflects infrared radiation (heat) from the sun. When mixed with coloured pigments the result is said to be higher (compared to Tioxide pigment) solar reflectance in an unprecedented range of colourful polymers including dark and vibrant shades.
Polymer products with high solar reflectance can stay cooler under the sun’s intense heat, helping to reduce overall heat build-up which can prevent heat distortion and premature failure. Increasing the solar reflectance of polymers can help open up new markets for polymer products as they become less prone to warping. This means polymer products could be used in warmer regions of the world where they would have previously been unsuitable.