"MySetta" concept car

BASF auctions reinterpreted “MySetta” classic car

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  • Historic BMW microcar reinterpreted with innovative materials
  • Specially developed two-tone finish
  • Proceeds go to child rights organization Save the Children

BASF’s concept car MySetta was handed over to its new owner. The historic BMW microcar was purchased for €26,099 in an eBay auction. BASF is rounding up this figure to €30,000 and donating the entire sum to the child rights organization Save the Children.

BMW microcar reinterpreted with innovative materials

The Isetta is a BMW classic car that was first presented at the Turin Motor Show in 1953. The microcar, which was affectionately nicknamed the “bubble car,” soon gained cult status. Famous fans of the car included Elvis Presley and Cary Grant. BASF purchased a 1958 model of this classic car, reinterpreting it with innovative BASF products and naming it “MySetta Concept Car.” The MySetta was a show car for BASF for many years and appeared at several trade fairs.

Seats and interior lining newly furnished

The winning bid of €26,099 was placed by the firm EM.tec Design. This company has a special connection with the classic car: The seats and interior lining of the car were newly furnished with an innovative cover from BASF. It was produced with BASF’s ValureTM system, a special transfer coating technology for unique soft-touch surfaces with flexible design options. EM.tec Design is a licensing partner for Valure technology in Europe

Specially developed two-tone finish

The microcar also has a two-tone finish specially developed by the division BASF Coatings. The waterborne special-effect paint is composed of the colors “Big White” and the metallic blue “Bluetta,” which the company created for the MySetta. The interior contains an entire set of equipment to create a drive-in theater on any wall, including a parcel shelf equipped with stereo speakers and a video projector. The MySetta is not only an attention-grabbing car, it is also ready to drive as soon it is registered.

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